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For B2B tech startups ready to shake things up, we are your secret weapon
Our mission is to transform your “Dream Big” aspirations into immediate, tangible progress
We champion the “Launch Fast, Win Momentum” philosophy, empowering you to move from brilliant idea to breathtaking impact with unwavering confidence.
The blog focused on B2B tech startups, for marketers and founders
We cover the key topics to help ambitious B2B tech startups improve their marketing performance. Whether you’re a founder-CEO or marketing and sales professional, our articles are a no-nonsense window into growing your business. Based on decades of real life experience, we cut through the noise, get to the point and reveal best practice methods. Discover insights that may help you avoid many of the pitfalls that catch most startups out.
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Blogging | Featured Posts | Founders | Tips
The Tech Startup Survival Guide
Top 4 Ways to Overcome Your Startup’s Operational Hurdles… For B2B tech startup founders, operational challenges are inevitable. While technology is at the heart of…
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My Story in B2B Tech Marketing
Three Decades Deep… With 30 years of working in marketing for the B2B tech industry behind me, I have decided it’s time to share some…
Global Tech Industry
ICT accounts for 6-7% of global GDP, or around $6.5-7 trillion
Tech startups are a key and rapidly growing economic contributor, providing innovation and job creation. Many of these businesses are acquired or integrated into larger firms, continuously feeding the growth and success of the global ICT industry.
65%
of tech startup failures cite ineffective marketing as a key reason for lack of growth.
78%
of tech startups don’t have a clearly defined and documented positioning strategy.
70%
of B2B marketers say they are primarily measured on lead volume, not revenue impact.