How to Purchase Business Data
The Complete Data Purchasing Guide for Tech Marketers … Buying B2B data is a procurement exercise, not simply a transaction: the quality of the brief…
-
-
Why Tech Marketers Must Be Revenue Focused
No Revenue, No Business … There is an uncomfortable question that every founder of a tech startup must occasionally ask their marketing team: What is…
-
How Startups Can Implement Lead Scoring
How Difficult Is It to Implement Lead Scoring? … Technically, it can be surprisingly easy to set up a lead-scoring system. Modern CRM and marketing…
-
Is Lead Scoring a Good Idea for Tech Startups?
Forensic Lead Development … Lead scoring has been one of those ideas in B2B marketing that sounds almost too sensible to question. The theory is…
-
Why Psychographics Must Be Part of ICP and ABM
What Do You Believe? … Most B2B technology startups understand the importance of defining their Ideal Customer Profile (ICP), because they know the importance of…
-
Why Startups Must Take Target Data Seriously
Guest Blog by Clive Penfold, Managing Director at Connect Marketing Ltd. Your Business Success Depends on Data … Marketing teams spend countless hours refining their…
