Founder’s Trap and Other Psychological Traits
The Psychology of a Tech Founder … There is a certain type of person who decides to start a technology company. They are usually ambitious,…
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The 10 Biggest Startup Mistakes
The Most Common Founder Mistakes and How to Avoid Them … Starting a technology company is relatively easy these days. Building one that survives, finds…
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Founders Must Never Obsess Over Competitors
Don’t Let Competitors Control You … There is a difference between understanding your competition and being obsessed with it. Every technology founder must know who else…
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Why Disciplined Founders Win and Fickle Founders Fail
Focus Is a competitive Advantage to Be Nurtured … Focus is a simple rule that applies to every early-stage technology startup. Not because focus sounds…
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Why Tech Startups Struggle with Marketing Attribution
B2B Tech Marketers Struggle with Attribution … Few subjects cause quite as much navel-gazing and frustration in B2B technology marketing as attribution. As marketers, we…
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Why Startup Culture Can Be So Intoxicating
A Startup is a More Exciting Employer … There is something strangely intoxicating about working for a startup. If you could bottle it and sell…
