My Story in B2B Tech Marketing
Three Decades Deep… With 30 years of working in marketing for the B2B tech industry behind me, I have decided it’s time to share some…
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The Impact of Virtual Events on B2B Tech Marketing
How Virtual Events Benefit Startups… B2B tech marketing has been impacted by the rise of virtual events in recent years. Due to changes in working…
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B2B Tech Marketing in the Age of Data Sovereignty
Data Awareness for Tech Startups… Apparently, data is the new oil, gold, water, currency, air, electricity (insert your preferred metaphor here). Ok, so data is…
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Top 10 Tips for Startup Workers to Avoid Burnout
Tech Founders Must Take Care of Their Teams… Starting a business is an exhilarating journey, filled with ambitious goals and the promise of innovation, transformation…
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Top 8 Marketing Lessons from Andrew Tate
Why Andrew Tate is One of the Best marketers of Our Time… In the world of marketing, particularly for B2B tech startups, it’s easy to…
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Why Cyber Security Depends on Data Pipelines
Real IT Security Requires You to Get to and Understand the Data… Digital transformation has reshaped modern enterprises, linking everything within an organisation that can…
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How Tech Founders Avoid Burnout
It’s a Marathon Not a Sprint… The journey of a B2B tech startup is often characterised by intense periods of activity, whether it’s development cycles,…
