My Story in B2B Tech Marketing
Three Decades Deep… With 30 years of working in marketing for the B2B tech industry behind me, I have decided it’s time to share some…
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Founder’s Trap and Other Psychological Traits
The Psychology of a Tech Founder … There is a certain type of person who decides to start a technology company. They are usually ambitious,…
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The 10 Biggest Startup Mistakes
The Most Common Founder Mistakes and How to Avoid Them … Starting a technology company is relatively easy these days. Building one that survives, finds…
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How to Purchase Business Data
The Complete Data Purchasing Guide for Tech Marketers … Buying B2B data is a procurement exercise, not simply a transaction: the quality of the brief…
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Founders Must Never Obsess Over Competitors
Don’t Let Competitors Control You … There is a difference between understanding your competition and being obsessed with it. Every technology founder must know who else…
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Why Disciplined Founders Win and Fickle Founders Fail
Focus Is a competitive Advantage to Be Nurtured … Focus is a simple rule that applies to every early-stage technology startup. Not because focus sounds…
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Why Tech Marketers Must Be Revenue Focused
No Revenue, No Business … There is an uncomfortable question that every founder of a tech startup must occasionally ask their marketing team: What is…
