My Story in B2B Tech Marketing
Three Decades Deep… With 30 years of working in marketing for the B2B tech industry behind me, I have decided it’s time to share some…
-
-
Top 10 Tips for Startup Workers to Avoid Burnout
Tech Founders Must Take Care of Their Teams… Starting a business is an exhilarating journey, filled with ambitious goals and the promise of innovation, transformation…
-
Top 8 Marketing Lessons from Andrew Tate
Why Andrew Tate is One of the Best marketers of Our Time… In the world of marketing, particularly for B2B tech startups, it’s easy to…
-
Why Cyber Security Depends on Data Pipelines
Real IT Security Requires You to Get to and Understand the Data… Digital transformation has reshaped modern enterprises, linking everything within an organisation that can…
-
How Tech Founders Avoid Burnout
It’s a Marathon Not a Sprint… The journey of a B2B tech startup is often characterised by intense periods of activity, whether it’s development cycles,…
-
Why Focus is Important for Tech Startups
Focus Always Wins… Focus is the currency of success for any tech startup; it’s of fundamental importance to be able to execute on the strategy…
-
The Importance of Employee Advocacy in Tech Startups
How to Supercharge Brand Reach… Employee advocacy is an untapped goldmine in B2B tech companies, particularly where every team member can serve as a voice…
