My Story in B2B Tech Marketing
Three Decades Deep… With 30 years of working in marketing for the B2B tech industry behind me, I have decided it’s time to share some…
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Why Focus is Important for Tech Startups
Focus Always Wins… Focus is the currency of success for any tech startup; it’s of fundamental importance to be able to execute on the strategy…
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The Importance of Employee Advocacy in Tech Startups
How to Supercharge Brand Reach… Employee advocacy is an untapped goldmine in B2B tech companies, particularly where every team member can serve as a voice…
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The Source of Most Tech Startup Problems
Founder Behaviour Has a Lot to Answer for… In many instances, the startup experience is akin to creating a religious cult, with early employees being…
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Why Tech Startups May Consider an IPO
Unlocking the Benefits of AIM… One of the biggest challenges of any startup is securing the financial runway to establish a market presence, scale and…
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Why Every Startup Must Prioritise Marketing Then Sales
Selling Brings a Harsh Reality to Tech Startups… When founders dream of launching a B2B tech startup, their minds may be filled with visions of…
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Why Tech Companies Must Stop Marketing ‘Platforms’
Tech Firms are Platforming Themselves Out of the Market… The word “platform” has become one of the most overused words in B2B tech marketing and…
