Why a Defined Target Market is Key to Success
Startups Can Only Launch When They Have Targets to Aim For… To help define your Serviceable Obtainable Market (SOM), the importance of having an Ideal…
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How to Define Your Target Market
Tech Founders Must Avoid Broad Markets… After you’ve taken the plunge and decided to launch your B2B tech startup, one of the first things you…
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The Web3 Revolution
How Decentralised Tech is Creating New Opportunities for Startups… The internet is quietly undergoing what many describe as its most significant change since the advent…
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Top 4 Ways Leaders Invest in Culture
How Culture Shapes Startup Success… The data on how successful leaders spend their time reveals the practical importance of culture development. Studies of CEO behaviour…
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What is the Foundation of Good Startup Leadership?
How Vision, Strategy and Execution Define Startup Success… Tech founders must master the art of leadership to build sustainable, high-performing organisations, but it’s easier said…
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Why Innovation is So Important for Startups
Survival of the Innovators… Innovation serves as a keystone for B2B tech startups to establish a significant market presence, whether in a mature market or…
