How Startups Can Align Marketing and Sales
One Company, One Winning Team… Achieving alignment between marketing and sales requires deliberate effort, from a human, process and supporting systems perspective. Unifying these three…
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The Gandhi Paradigm of Launching a Startup
The Journey of Resistance and Triumph… Launching a B2B tech startup is one of the most challenging, exhilarating and transformative journeys an entrepreneur can undertake….
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How Dunning-Kruger Holds Back Tech Startups
What is the Dunning-Kruger Effect?… The Dunning–Kruger effect is a cognitive bias where people with low ability or knowledge in a particular area overestimate their…
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Why B2B Tech Startups Must Invest in Marketing
Marketing is Your #1 Priority… Using marketing to stimulate revenue growth and build a strong brand within your appropriate target market is crucial for any…
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Blogging | Featured Posts | Founders | Tips
The Tech Startup Survival Guide
Top 4 Ways to Overcome Your Startup’s Operational Hurdles… For B2B tech startup founders, operational challenges are inevitable. While technology is at the heart of…
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Why Tech Startups Stop Selling
Selling B2B Tech is Hard… Almost every B2B tech startup will, at some point in its early-stage and growth years, hit a sales flatline. The…
