Why Tech Startups Must Embrace Ambiguity
Being Comfortable With Ambiguity is a Tech Startup Superpower… For many tech startups, certainty is a resource as rare as unobtanium. Founders and their teams…
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How Dunning-Kruger Holds Back Tech Startups
What is the Dunning-Kruger Effect?… The Dunning–Kruger effect is a cognitive bias where people with low ability or knowledge in a particular area overestimate their…
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How Do Fast-Growth Tech Startups Scale?
What is a Scaleup Business… Approximately 10% of VC-funded startups successfully evolve into scaleups – that is companies with a sustainable business model that experiences…
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The Reality of Selling B2B Tech Solutions
Tech Founders Don’t Understand Sales… Unfortunately, many tech founders think they can trade on their ego and personality, which would need more than luck. They…
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Why Tech Startups Stop Selling
Selling B2B Tech is Hard… Almost every B2B tech startup will, at some point in its early-stage and growth years, hit a sales flatline. The…
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How to Build and Sustain a Sovereign UK Tech Industry
The Great UK Tech Innovation Selloff… The UK’s rich history of innovation, across many industry sectors, seldom transfers to continued development and ongoing commercial success….
