Why Marketing is the Most Important Activity for B2B Tech Startups
Inspired by Earnest Hemingway… The life of a B2B tech startup is not unlike Hemingway’s tales of struggle, resilience and unyielding passion. Tech founders often…
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Top 6 Reasons Why Marketing Must Never Report to Sales
The Negative Outcomes Can Be Significant… A Concerning and Regressive Trend The relationship between marketing and sales in B2B tech startups is a critical factor…
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Does Your B2B Tech Startup Have a Problem Statement?
Why Your Tech Startup Needs a Problem Statement… Articulating a clear and compelling problem statement is an important step in the development of your B2B…
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What is Spooky Marketing at a Distance?
Because Ordinary is Boring… “Spooky action at a distance” is a phrase famously associated with Albert Einstein and refers to a phenomenon in quantum mechanics…
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Why Coffee and Tech Startups Are the Perfect Match
Startups and Coffee – A Symbiotic Relationship… In tech startups, where innovation and creativity thrive, new and transformational ideas develop at a speed that would…
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My Story in B2B Tech Marketing
Three Decades Deep… With 30 years of working in marketing for the B2B tech industry behind me, I have decided it’s time to share some…
