How the Top Gear Trio Would Run a Tech Startup
These Are Not the Tech Founders You’ve Been Looking For… It seems that almost anyone can be a hoodie-wearing tech founder these days. So, why…
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The Holy Trinity of B2B Tech Marketing
Strategy, Execution and Measurement… Marketing is the engine that drives growth and success for B2B tech startups. To achieve sustained success, marketing efforts must be…
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Why Marketing is the Most Important Activity for B2B Tech Startups
Inspired by Earnest Hemingway… The life of a B2B tech startup is not unlike Hemingway’s tales of struggle, resilience and unyielding passion. Tech founders often…
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Top 6 Reasons Why Marketing Must Never Report to Sales
The Negative Outcomes Can Be Significant… A Concerning and Regressive Trend The relationship between marketing and sales in B2B tech startups is a critical factor…
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Does Your B2B Tech Startup Have a Problem Statement?
Why Your Tech Startup Needs a Problem Statement… Articulating a clear and compelling problem statement is an important step in the development of your B2B…
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What is Spooky Marketing at a Distance?
Because Ordinary is Boring… “Spooky action at a distance” is a phrase famously associated with Albert Einstein and refers to a phenomenon in quantum mechanics…
