Why 95% of Enterprise AI Investments Fail
Don’t Believe the AI Hype – Just Yet!… No industry knows how to hype a new technology better than the tech industry. With every new…
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Why Tech Startups Stop Selling
Selling B2B Tech is Hard… Almost every B2B tech startup will, at some point in its early-stage and growth years, hit a sales flatline. The…
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Top 10 Ways Tech Founders Kill Their Culture
The Culture Challenge… Tech startups are often born out of a dream to innovate, disrupt and make a significant impact. They begin with a passionate…
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Why Marketing is the Most Important Activity for B2B Tech Startups
Inspired by Earnest Hemingway… The life of a B2B tech startup is not unlike Hemingway’s tales of struggle, resilience and unyielding passion. Tech founders often…
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Top 6 Reasons Why Marketing Must Never Report to Sales
The Negative Outcomes Can Be Significant… A Concerning and Regressive Trend The relationship between marketing and sales in B2B tech startups is a critical factor…
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5 Step Guide to Crafting Your Problem Statement
The Importance of Why B2B Tech Startups Need a Problem Statement… Many B2B tech startups skip the foundational step of defining a clear problem statement,…
