Why Tech Companies Must Stop Marketing ‘Platforms’
Tech Firms are Platforming Themselves Out of the Market… The word “platform” has become one of the most overused words in B2B tech marketing and…
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Setting the Conditions for Success in Your Tech Startup
The Importance of Leadership… Effective leadership is crucial for the success of any tech startup. Founders must be able to manage resources, make strategic decisions…
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The 7 Laws of Marketing Success for Startups
The Value Creation Department… Both marketing and sales teams must integrate and work closely together to create success for any B2B tech company. However, when…
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Why You Can’t Fix Bad Strategy with Good Marketing
Good Tech Needs Good Planing… B2B tech founders pour themselves into building the best tech they can with the available resources and are often driven…
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How B2B Tech Startups Communicate Value
What Would Philip Kotler Say?… B2B tech companies are obsessed with talking about how their latest solution delivers value to their customers. The ability to…
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Autotrader Loses the Plot and Its Customers
How the UK’s Biggest Car Listing Platform Forgot What It Was and Who It’s For… Autotrader’s recent backlash over Deal Builder is the clear sign…
