Worst Branding Habit of Tech Startups
Startups Must Ditch the Branded Hoodies… Let’s address the elephant in the room – or rather, the hoodie in the boardroom. B2B tech startups are…
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Why Tech Startups Must Embrace Ambiguity
Being Comfortable With Ambiguity is a Tech Startup Superpower… For many tech startups, certainty is a resource as rare as unobtanium. Founders and their teams…
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Utility, Satisfaction and Value in Tech Marketing
As Imagined by Schumpeter… It’s easy for tech startups to forget what really matters in driving growth: communicating a compelling narrative your customers will derive…
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How Dunning-Kruger Holds Back Tech Startups
What is the Dunning-Kruger Effect?… The Dunning–Kruger effect is a cognitive bias where people with low ability or knowledge in a particular area overestimate their…
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How Do Fast-Growth Tech Startups Scale?
What is a Scaleup Business… Approximately 10% of VC-funded startups successfully evolve into scaleups – that is companies with a sustainable business model that experiences…
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Top 4 Ways Tech Startups Innovate
Startups Are the Home of Innovation… Tech startups offer a fertile ground for new ideas because of the special environment they nurture. With no legacy…
