Top 6 Reasons Why Marketing Must Never Report to Sales
The Negative Outcomes Can Be Significant… A Concerning and Regressive Trend The relationship between marketing and sales in B2B tech startups is a critical factor…
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5 Step Guide to Crafting Your Problem Statement
The Importance of Why B2B Tech Startups Need a Problem Statement… Many B2B tech startups skip the foundational step of defining a clear problem statement,…
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Does Your B2B Tech Startup Have a Problem Statement?
Why Your Tech Startup Needs a Problem Statement… Articulating a clear and compelling problem statement is an important step in the development of your B2B…
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What is Spooky Marketing at a Distance?
Because Ordinary is Boring… “Spooky action at a distance” is a phrase famously associated with Albert Einstein and refers to a phenomenon in quantum mechanics…
