Utility, Satisfaction and Value in Tech Marketing
As Imagined by Schumpeter… It’s easy for tech startups to forget what really matters in driving growth: communicating a compelling narrative your customers will derive…
-
-
How Dunning-Kruger Holds Back Tech Startups
What is the Dunning-Kruger Effect?… The Dunning–Kruger effect is a cognitive bias where people with low ability or knowledge in a particular area overestimate their…
