Startups Must Say NO to the Wrong Prospects
How Tech Startups Get Themselves in a Sales Mess … One common behavioural mistake among B2B tech startups is trying to sell to companies that…
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How to Define the Ideal Customer Profile for Your Startup
What Does a Customer Look Like? … New B2B tech startups have finite resources and big challenges ahead. As a founder, to give yourself a…
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Top Buying Signals Every Startup Must Monitor
Know Who Your Customers Are … One of the biggest challenges facing any B2B tech startup is knowing when a prospect is genuinely ready to…
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Why Startups Must Invest in Marketing
Marketing is Your Commitment to Growth … Investing in both marketing and sales requires ongoing commitment to ensure sustained growth and brand visibility. It’s crucial…
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How Founders Can Get Employee Equity Right
Do it Right or Not at All … Offering company shares and share options to employees has become so popular it is now expected as…
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Is Your Employee Share Scheme Worth Anything?
A Jedi Mind Trick or Genuine Incentive? … An employee share scheme (ESS) can be an exciting incentive but is often riddled with complexity and…
