How a B2B Tech Startup Would Sell Electric Vehicles
Petrolheads, Avert Your Eyes… If a B2B tech startup takes on the challenge of selling electric vehicles (EVs), the process would be fascinating to observe….
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Blogging | Featured Posts | Founders | Tips
The Tech Startup Survival Guide
Top 4 Ways to Overcome Your Startup’s Operational Hurdles… For B2B tech startup founders, operational challenges are inevitable. While technology is at the heart of…
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Top 5 Reasons Why B2B Tech CMOs Suffer Short Tenure
Marketing is Always Under Scrutiny… The short tenure of CMOs in B2B tech companies isn’t a coincidence; it’s the result of several factors that, when…
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Why the Tech CMO is the New Football Manager
Not a Ted Lasso Story… The role of the Chief Marketing Officer (CMO) in the B2B tech industry often feels like a revolving door, much…
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The Hard Truth About EV Battery Recycling
EV Batteries Are Not Like Smartphone Batteries… I continually see comparisons made between ‘harmless’ mobile phone batteries and EV battery packs, but the reality is…
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Marketing’s Role in the Different Startup Stages
New Startup… During the initial stages of launching a startup, sufficient investment in marketing is required to establish a market presence and create awareness. Product-market…
