Utility, Satisfaction and Value in Tech Marketing
As Imagined by Schumpeter… It’s easy for tech startups to forget what really matters in driving growth: communicating a compelling narrative your customers will derive…
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How Dunning-Kruger Holds Back Tech Startups
What is the Dunning-Kruger Effect?… The Dunning–Kruger effect is a cognitive bias where people with low ability or knowledge in a particular area overestimate their…
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How Do Fast-Growth Tech Startups Scale?
What is a Scaleup Business… Approximately 10% of VC-funded startups successfully evolve into scaleups – that is companies with a sustainable business model that experiences…
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Top 4 Ways Tech Startups Innovate
Startups Are the Home of Innovation… Tech startups offer a fertile ground for new ideas because of the special environment they nurture. With no legacy…
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The Reality of Selling B2B Tech Solutions
Tech Founders Don’t Understand Sales… Unfortunately, many tech founders think they can trade on their ego and personality, which would need more than luck. They…
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Why B2B Tech Startups Must Invest in Marketing
Marketing is Your #1 Priority… Using marketing to stimulate revenue growth and build a strong brand within your appropriate target market is crucial for any…
