Unlocking Hidden Buyers for Tech Startups
What the 2025 Edelman B2B Thought Leadership Report Means for Tech Marketers… In B2B tech marketing, the temptation is always to focus on the obvious…
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Why 95% of Enterprise AI Investments Fail
Don’t Believe the AI Hype – Just Yet!… No industry knows how to hype a new technology better than the tech industry. With every new…
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Worst Branding Habit of Tech Startups
Startups Must Ditch the Branded Hoodies… Let’s address the elephant in the room – or rather, the hoodie in the boardroom. B2B tech startups are…
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Why Tech Startups Must Embrace Ambiguity
Being Comfortable With Ambiguity is a Tech Startup Superpower… For many tech startups, certainty is a resource as rare as unobtanium. Founders and their teams…
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Utility, Satisfaction and Value in Tech Marketing
As Imagined by Schumpeter… It’s easy for tech startups to forget what really matters in driving growth: communicating a compelling narrative your customers will derive…
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How Dunning-Kruger Holds Back Tech Startups
What is the Dunning-Kruger Effect?… The Dunning–Kruger effect is a cognitive bias where people with low ability or knowledge in a particular area overestimate their…
