How to Calculate Market Share for Your Startup
What is Market Share?… Market share provides a snapshot of your startup’s performance within the industry. It is the percentage of an industry’s total sales…
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Why a Defined Target Market is Key to Success
Startups Can Only Launch When They Have Targets to Aim For… To help define your Serviceable Obtainable Market (SOM), the importance of having an Ideal…
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How to Define Your Target Market
Tech Founders Must Avoid Broad Markets… After you’ve taken the plunge and decided to launch your B2B tech startup, one of the first things you…
