Why Tech Startups Must Embrace Ambiguity
Being Comfortable With Ambiguity is a Tech Startup Superpower… For many tech startups, certainty is a resource as rare as unobtanium. Founders and their teams…
-
-
Utility, Satisfaction and Value in Tech Marketing
As Imagined by Schumpeter… It’s easy for tech startups to forget what really matters in driving growth: communicating a compelling narrative your customers will derive…
-
How Dunning-Kruger Holds Back Tech Startups
What is the Dunning-Kruger Effect?… The Dunning–Kruger effect is a cognitive bias where people with low ability or knowledge in a particular area overestimate their…
-
How Do Fast Growth Tech Startups Scale?
What is a Scaleup Business?… Approximately 10% of VC-funded startups successfully evolve into scaleups – that is companies with a sustainable business model that experiences…
