Top 6 Reasons Why Marketing Must Never Report to Sales
The Negative Outcomes Can Be Significant… A Concerning and Regressive Trend The relationship between marketing and sales in B2B tech startups is a critical factor…
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5 Step Guide to Crafting Your Problem Statement
The Importance of Why B2B Tech Startups Need a Problem Statement… Many B2B tech startups skip the foundational step of defining a clear problem statement,…
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Does Your B2B Tech Startup Have a Problem Statement?
Why Your Tech Startup Needs a Problem Statement… Articulating a clear and compelling problem statement is an important step in the development of your B2B…
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Top 7 Steps of a Successful B2B Tech Startup
The Tech Startup Roadmap… Starting a B2B tech startup is an exciting but challenging journey. While each company’s path may be unique, there are common…
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Top 5 Tips When Launching a New B2B Tech Solution
Make Sure Your Customers Care… For any founder or marketer, bringing a new B2B tech solution to market is one of the most exciting career…
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My Story in B2B Tech Marketing
Three Decades Deep… With 30 years of working in marketing for the B2B tech industry behind me, I have decided it’s time to share some…
