How AI Impacts Customer Segmentation
What It Means for B2B Tech Startups… Customer segmentation has always been the backbone of marketing, but traditional methods can no longer keep pace with…
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How AI Can Transform Content Creation
Tech Marketers Are Now Better Positioned to Promote Their Bootsrapped Startups For B2B tech startups, content is vital for driving momentum. Every blog post, video…
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Top 6 Ways of Harnessing AI in Marketing
How Tech Startups Can Compete and Win… Artificial intelligence (AI) is impacting every aspect of marketing, from how startups find and convert leads to how…
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How to Calculate Market Share for Your Startup
What is Market Share?… Market share provides a snapshot of your startup’s performance within the industry. It is the percentage of an industry’s total sales…
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Why a Defined Target Market is Key to Success
Startups Can Only Launch When They Have Targets to Aim For… To help define your Serviceable Obtainable Market (SOM), the importance of having an Ideal…
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Tech Marketing to the C-Suite
Strategies for Reaching Top Decision Makers… For B2B tech startups, one of the most significant challenges is effectively marketing to C-suite executives. These top decision…
