How B2B Tech Startups Communicate Value
What Would Philip Kotler Say?… B2B tech companies are obsessed with talking about how their latest solution delivers value to their customers. The ability to…
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Autotrader Loses the Plot and Its Customers
How the UK’s Biggest Car Listing Platform Forgot What It Was and Who It’s For… Autotrader’s recent backlash over Deal Builder is the clear sign…
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The Tech Founder’s Top 7 To-Do List
Overcoming the Challenges of a B2B Tech Startup… The tech founder’s to-do list is a window into the daily life of innovation and entrepreneurship. As…
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How Much Should Tech Startups Invest in Marketing?
Are You Sitting Uncomfortably?… One thing B2B tech startup founders often get wrong is severely underestimating the effort, time and resources needed to build a…
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How Startups Build Irresistible Momentum
Why Consistent Marketing is Critical for B2B Tech Startup Success… B2B tech startups live or die by the momentum they build in their target markets….
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How Big is the B2B Tech Startup Economy?
Why Global Tech Matters… The B2B tech startup economy is one of the most dynamic and fast-growing sectors globally, driving innovation, employment and economic as…
