Why Tech Companies Must Stop Marketing ‘Platforms’
Tech Firms are Platforming Themselves Out of the Market… The word “platform” has become one of the most overused words in B2B tech marketing and…
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How B2B Tech Startups Communicate Value
What Would Philip Kotler Say?… B2B tech companies are obsessed with talking about how their latest solution delivers value to their customers. The ability to…
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AI in Advertising
How Startups Can Turn AI and Automation into Growth… For early-stage B2B tech companies, advertising is often a brutal balancing act. Founders must grow fast,…
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AI in Social Media Marketing for Startups
Amplifying Your Startup’s Social Reach… For early-stage and scaling tech startups, social media is one of the most visible and volatile marketing channels. Algorithms seem…
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How AI Works With Email Marketing
Challenges, Opportunities and What to Do Next… Email marketing remains one of the highest-performing channels for B2B tech startups, but it has also become one…
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How AI is Reshaping Predictive Analytics
B2B Marketing and Revenue Growth for Startups… In the race to attract, convert and retain customers, B2B tech startups face many and varied challenges. However,…
