Why Tech Marketers Must Be Revenue Focused
No Revenue, No Business … There is an uncomfortable question that every founder of a tech startup must occasionally ask their marketing team: What is…
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How Startups Can Implement Lead Scoring
How Difficult Is It to Implement Lead Scoring? … Technically, it can be surprisingly easy to set up a lead-scoring system. Modern CRM and marketing…
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Is Lead Scoring a Good Idea for Tech Startups?
Forensic Lead Development … Lead scoring has been one of those ideas in B2B marketing that sounds almost too sensible to question. The theory is…
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Why Psychographics Must Be Part of ICP and ABM
What Do You Believe? … Most B2B technology startups understand the importance of defining their Ideal Customer Profile (ICP), because they know the importance of…
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Why Startups Must Take Target Data Seriously
Guest Blog by Clive Penfold, Managing Director at Connect Marketing Ltd. Your Business Success Depends on Data … Marketing teams spend countless hours refining their…
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How to Cancel Your Tech Startup’s Marketing Agency
Be Kind if You Have to Be Cruel … For many B2B tech startups, hiring a marketing agency can feel like a shortcut to fast…
