How to Define the Ideal Customer Profile for Your Startup
What Does a Customer Look Like? … New B2B tech startups have finite resources and big challenges ahead. As a founder, to give yourself a…
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Is Your Employee Share Scheme Worth Anything?
A Jedi Mind Trick or Genuine Incentive? … An employee share scheme (ESS) can be an exciting incentive but is often riddled with complexity and…
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The Intersection of Marketing and Product Development
How Collaboration Stimulates Innovation and Growth … The relationship between marketing and product development is a key collaboration when creating successful tech products that align…
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The Impact of Virtual Events on B2B Tech Marketing
How Virtual Events Benefit Startups… B2B tech marketing has been impacted by the rise of virtual events in recent years. Due to changes in working…
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B2B Tech Marketing in the Age of Data Sovereignty
Data Awareness for Tech Startups… Apparently, data is the new oil, gold, water, currency, air, electricity (insert your preferred metaphor here). Ok, so data is…
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Why Tech Companies Must Stop Marketing ‘Platforms’
Tech Firms are Platforming Themselves Out of the Market… The word “platform” has become one of the most overused words in B2B tech marketing and…
