How Early-Stage Startups Make Decisions
The Dilemma of Ambiguity … There is an uncomfortable truth about running an early-stage technology startup: you rarely have all the information you need before…
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Why Modern Marketing Must Embrace Psychographics
Not Just About Corporate Values … There is an important distinction to make about psychographic information, and that is it must not be limited to…
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Why Psychographics Must Be Part of ICP and ABM
What Do You Believe? … Most B2B technology startups understand the importance of defining their Ideal Customer Profile (ICP), because they know the importance of…
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Inbound vs Outbound Marketing
What Really Matters for Tech Startups … Inbound and outbound marketing are two terms that have become deeply embedded in the language of modern B2B…
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Why Startups Must Take Target Data Seriously
Guest Blog by Clive Penfold, Managing Director at Connect Marketing Ltd. Your Business Success Depends on Data … Marketing teams spend countless hours refining their…
